Sunday, December 28, 2008

Brand Tags

Recently ran across the concept of brand tags via an article in the Wall Street Journal.

"It’s called Brand Tags, and in just a few days the site has attracted more than 30,000 visitors and about 183,000 individual responses, according to Mr. Brier. His thinking: If a brand can be defined as the sum of all perceptions about it, what would he learn by asking people online to give their snap reactions to a bunch of logos?

Mr. Brier decided to show the results as a tag cloud–a format in which the size of the word corresponds to its frequency among responses. Frequently submitted words are shown in giant type, while rarely-submitted ones look tiny on the screen."

We all know that a brand is what your consumers perceive it to be. This experiment is a voluntary gut reaction. Interesting. Just for fun or will corporations use this as yet another resource for focus group chatter?

New chefs

mike and i would like to officially welcome our two newest faces at mindsalt.

ashley revlett. our resident web designer and self-proclaimed youngest person in the group. ashley joins us after several years of freelance and attending school at the University of Louisville.

ashley has picked up many a spilled plate for clients and comes out on top each time. we value what she has done in these first few months.

ashley can be found on facebook, the local coffee shop, listening to a new band that comes to town or relaxing on her couch dreaming of code.

the second newbee is josh beatty. we first met josh at doe-anderson (somehow which becomes our 2 degrees of separation). josh curageously left doe to pursue his own company greener way, which he still manages and runs today. strategic planning and new business are his strengths, but resident barista and smart-ass are close seconds.

thanks to you both for helping push mindsalt to the next level.